Criteo is a global-leading B2B technology company built on the open Internet. They have a holistic suite of advertising solutions for retailers, brands, and publishers to access the data and technology to best attract and keep their customers. Their goal is to help you get noticed, get traffic, and get sales.
The Challenge
Criteo didn't have an in-house marketing team to focus on increasing conversion rates. They needed an external team to plan their lead strategies, increase interaction in B2B markets, create high-value content to win brand loyalty, and integrate user tracking so they could create and share content based on where the user is in their marketing funnel.
The Solution
To boost their visibility and conversions, we created a full B2B-specific digital strategy. The strategy involved creating a custom content hub for their gated content, including marketing automation and a steadfast digital promotion strategy. We also helped optimize their YouTube and Video marketing strategy and content calendar, and integrated user tracking through Google Analytics.
The Results
With a B2B-specific strategy, we were able to reach and speak directly to Criteo's audience. The results:
200%
INCREASE IN ORGANIC SEO TRAFFIC
78%
INCREASE IN WEBSITE CONVERSIONS
400+
VIDEOS OPTIMIZED FOR YOUTUBE
Major Tom integrated their agency into our existing infrastructure to help us scale our digital marketing strategy quickly and efficiently. We needed to reach a broad market with many competitors, and Major Tom made our strategy feel personal.
Linette Gomez, Criteo
Head of Global Digital
Major Tom are always being pro-active and giving strategic advice around how you can improve what you are doing and grow your business.
Lisa Hurlbutt, Arts Umbrella
Senior Director, Marketing and Communications
We trust their work and recommendations completely and have had fantastic results.
Natasha Eng, Blanche Macdonald
Social Media and Marketing Director
Are you ready for 200% more customers from Google?
