Hollyburn Properties Limited is a property management, real estate investment, and purpose-built rental development company. They manage four commercial properties, 86 rental apartment communities, and over 5,600 suites across the nation. Their goal is to make rental property searches easy and user-friendly.
The Challenge
Hollyburn Properties knows its customers struggle to find rental properties in the real estate market. They came to Major Tom to rebuild their website with users in mind. Hollyburn's vision was to become the nation's best property management website, increase organic traffic, and improve booking rates for viewings.
The Solution
To make sifting through high volumes of data easier for their website visitors, we meticulously redesigned their site with a strategy-first approach. This better shaped their platform in response to actual user behavior. Now, every aspect of the search platform gears towards allowing users to filter results as per their specifications. Their new website has earned accolades from the CSS Design Awards, the W3 Awards, and the Vancouver User Experience Awards.
The Results
Making high volumes of data easy to browse meant more users interacting with Hollyburn's platform for longer periods of time. See just how much here:
78%
INCREASE IN ORGANIC TRAFFIC
25%
REDUCTION IN BOUNCE RATE
1500+
CONVERSIONS
Overall I've very much enjoyed working with Major Tom. Talented and friendly team that brings value to every project. Looking forward to our continued partnership.
Natalie Gadawski, Hollyburn Properties
National Marketing Manager
Major Tom is a trusted partner that continues to deliver strong strategic advice and more importantly outstanding results.
Brad Bissonnette, COBS Bread
VP Marketing & Franchise Recruitment
I am 100% happy with the service we received and am very happy to be moving into yet another project with Major Tom. I know our needs will be met or exceeded.
