Larry's Market brings an abundance of choices to vegetarians. Noticing a distinct lack of outlets that celebrated a healthy, vegetable-focused lifestyle with equal strokes of convenience, Ryan Dennis decided to create a destination that would deliver a boutique experience. And so, Larry's Market was born, an entire grocery store and café chain.
The Challenge
Larry's Market's Shopify eCommerce store experienced increased traffic volume during COVID. But, they knew they wanted their website to be the chosen path for consumers. They needed to make it easy for their customers to shop online. Just as importantly, the site had to feel like Larry's for loyal customers who weren't shopping in person at the stores.
The Solution
The result was a robust eCommerce ecosystem. We combined Shopify, Kayvio, and an existing email list for our eCommerce strategy to achieve this. First, Larry's Market's website was rebuilt on Shopify to vastly improve its conversion rates and SEO ranking. Then, we digitized the 67-page handwritten email list they had collected from shoppers and used it for their subscriber base.
By using the Sales Channel plugin, products were into Facebook, Instagram and Google to target users and synced Larry's subscriber list with Facebook. VIP customers were served newly launched product ads and created robust email and SMS flows. The copy tapped into Larry's voice — one of an honest, authentic business owner. Just because Klaviyo is automated, it doesn't have to be robotic.
The Results
Creating an eCommerce ecosystem gave people a fast, easy, and safe way to grocery shop.
72%
INCREASE IN CONVERSION RATE
30%
INCREASE IN ECOMMERCE REVENUE
8.5X
RETURN ON AD SPEND
Major Tom keeps us at the top of our game and their dedication to our success has made them feel like an extension of our team.
Ryan Dennis, Larry's Market
Owner
Our partnership with Major Tom over the past year has been critical to our growth.
Carolyn Phillips, Roller Rabbit
Vice President of Marketing and E-Commerce
Major Tom are always being pro-active and giving strategic advice around how you can improve what you are doing and grow your business.
Lisa Hurlbutt, Arts Umbrella
Senior Director, Marketing and Communications
We were attracted by their willingness to experiment, their ability to understand our business and their ability to move quickly.
