As marketers, you know that if you can get your product in front of more people, you have higher chances of making more sales. What if you expand your reach into the US and Canada? When you sell on the US Amazon marketplace, you’re putting your product in front of 215 million people every month. Imagine how much new revenue you can generate then.
Suppose your business is already generating consistent revenue from Amazon. In that case, you can start generating new revenue in as little as one week by expanding your Amazon reach into the US and Canadian marketplaces.
The North American Amazon marketplaces are hot right now:
There is ample opportunity for you to start generating new revenue by expanding your Amazon reach into their US marketplace. It’s also a great stepping stone to getting on the 2nd largest eCommerce site in the US: Walmart.
You miss out on a huge, scalable opportunity if you’re not taking full advantage of all the resources and tools available on the global Amazon marketplace. Increasing your reach and revenue is more in-depth than doing a few ads or sponsored product listings.
Before you can increase your reach on Amazon, you need to open your US- or Canadian-based Amazon shop:
We recommend signing up for a North American Unified Account so you can easily share your product listings across the US, Canadian, and Mexican marketplaces for the same monthly fee. For more information, check out our step-by-step guide.
Once you have your Amazon account approved for your US or Canadian store, you can begin optimizing and uploading your product information.
Here are a few tips to expanding your reach so you can grow your revenue on Amazon:
Conduct a competitive audit: Take a deeper dive into what your competitors are doing on Amazon. This is similar to what you would have done for your UK-based competitors, but now you’re looking more specifically at the US marketplace on Amazon.
Optimize your product listings: The language and strategy you use to sell to UK and European customers are likely different than what you need for the US and Canadian marketplaces. Place a renewed focus on your strongest USPs (Unique Selling Points) in your copy.
Refresh your creative: Work with visual creatives and copywriters who understand the North American market to optimize your product listings. Consider uploading videos and refreshed graphics to your listing and optimizing for SEO keywords.
Add a PPC strategy: In addition to your organic SEO keyword strategies, consider adding pay-per-click (PPC) to your advertising strategy. Amazon has several ways to take advantage of PPC, and you can consider creating PPC ads on other platforms to drive traffic to your Amazon listings. For this strategy to be effective and profitable, you need to measure your Advertising Cost of Sale (ACos).
Develop a product review strategy: 89% of customers will read a product review before purchasing. If you are a relatively new player in North America, you’ll need to build your credibility with good-quality reviews. To do this, you will need to develop a strategy to get these high-quality reviews posted to Amazon.
Streamline your logistics: You’re not going to get Amazon reviews if your inventory and fulfillment can’t keep up with demand. 79.8% of Americans shop on Amazon because of the fast, free shipping. If you can’t get your product into the hands of the purchaser within 1-2 days when possible, you’re going to lose market share to a competitor who can. As a UK-based business wanting to sell in the US, look into the feasibility of opening up warehouses or manufacturing in the US or using the Fulfillment by Amazon service.
If you’re already making consistent sales on the Amazon UK marketplace, it’s time to increase your reach into the US and Canadian markets so you can increase your sales revenue. Online shopping is a trend we expect to grow by leaps and bounds in the coming years, so now is the time to get on board and sell on the Amazon US marketplace.
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