Phantom Screens is North America's leading manufacturer of retractable screens - selling more retractable screens than any other company. Loved by homeowners, builders, and designers, these screens serve a number of purposes and allows owners to hide their screens when not in use. Thus, creating unobstructed views of what matters most to them.
The Challenge
Phantom Screens' goal was to achieve 'online domination'. They had their market cornered with their impeccable reputation and impressive sales. But, they needed a digital marketing strategy that positioned them as the runaway category leader in visibility, brand awareness, lead generation, and innovation.
The Solution
Major Tom's solution involved a full-service, four-pronged approach: Strategic Consultation, Media Campaigns, Social Media Strategy, and Website Development. We provide ongoing Strategic Consultation to the Phantom Screens' team, where we meet to discuss, advise and consult with their internal marketing team on everything that impacts their corporate marketing initiatives. We act as an extension of their marketing team through this service, helping to plan and then execute everything digital.
We created a distribution model for their media campaigns that addresses their brands' reach and audience through an evergreen national brand campaign and a co-op marketing program. Distributors can opt into their co-op marketing program, which involves 47 different campaigns; the objective is to generate leads annually. We also manage their social media channels with strategy, execution, and content creation. And, we're reimagining the website we built six years ago. Now, we're building an eCommerce-focused platform, another step in Phantom Screens' journey toward 'online domination'.
The Results
By building, executing, and optimizing Phantom Screens’ B2B and B2C strategies, we can better serve their distributors and increase the authority of their main corporate site. In 2020 we reported:
16000+
QUALIFIED LEADS ACROSS PHANTOM SCREENS' MARKETS
3.4m
IMPRESSIONS ACROSS THE U.S. AND CANADA
5%
CONVERSION RATE ACROSS PHANTOM SCREENS' MAIN PRODUCT LINE
Our organic traffic increased dramatically in the first year and continues to climb. The dealer/distributor usage of the site has also more than tripled!
Roxane Leigh, Montigo
Marketing Manager
Their expertise and optimization have allowed us to increase our conversion rates while reducing our lead costs.
Paul Malfara, Armstrong Fluid Technology
Digital Media and Graphics Manager
They’re far more strategic than other firms I’ve worked with—our daily tasks all support our overall goals.
Adria Marquez, Motion Picture Association of America
