Mission Hill Family Estate is globally-known for its world-class architecture, elegant award-winning wines, and commitment to sustaining the Okanagan Valley. For the last four decades, they've provided a level of sophistication for guest experiences — whether you're enjoying wine at their vineyard, in a restaurant, or at home for the first time.
The Challenge
Mission Hill's brand and winery's level of modern sophistication was not accurately represented on their website. Difficult to navigate and not mobile-friendly, the site resulted in low conversions. In the light of COVID-19, their eCommerce integration took on greater priority. Since people could not visit the beautiful winery in-person, it was now paramount that they got that experience online.
The Solution
Major Tom's UI and UX team redesigned their website hierarchy and design — with the user at the centre. Then, incorporating seasonally inspired videos and images created an elegant ambiance. To support the user-centric strategy, we designed their content strategy to show, not tell, the Mission Hill brand story through authentic copywriting.
By modernizing their eCommerce platform and functionality, guests now have a seamless, easy-to-use online shopping experience. Everything flows holistically to romance the consumer online that leaves them with a wine-order confirmation in their inbox.
The Results
A website designed with the user at the centre is a website designed for results:
99%
INCREASE IN WEBSITE SESSIONS
94%
INCREASE IN MOBILE SESSIONS
31%
INCREASE IN AVERAGE SESSION DURATION
Not only has organic traffic increased, but there has also been overwhelmingly positive feedback regarding the website’s new look.
Roxane Leigh, Montigo
Marketing Manager
They were pivotal in achieving our vision of a mobile-first, user-friendly, structurally sound, bilingual, and scalable site.
Jeanette LeBlanc, The Little Potato Company
Digital Content Manager
We've worked with Major Tom for almost a decade and have been extremely impressed with the high level of service they consistently provide.
Natasha Eng, Blanche Macdonald
Social Media and Marketing Director
Would you like a 99% increase in website visitors?
