They have two distinct lines of business: Geosynthetics, which makes, distributes, and installs a wide range of construction materials across North America, and Flexible Films, a suite of high-tech packaging products and services for the food, pet, and medical industries.
The Challenge
The Layfield website had grown organically over a decade and was no longer easy to navigate. Customers and prospects were struggling to find the information they needed. The legacy website also did not accurately reflect Layfield’s position as one of the most forward-thinking and advanced companies in its industry.
The Solution
Major Tom dove into Layfield’s huge customer base, talked to the Layfield product team, and conducted extensive competitor research to understand exactly what their audience needed and where the drop-off was. We then built curated user journeys to meet the variety of needs their multiple personas required.
The final website is a testament to the innovative products Layfield offers its customers. It uses a scalable and flexible design system to ensure a distinct, consistent, and cohesive look and feel across both lines of business. It’s already paying off in driving quality traffic and qualified new business.
The Results
The new Layfield website has been generating higher-quality traffic and leads indicated by:
30%
DECREASE IN BOUNCE RATE
200%
INCREASE IN AVERAGE SESSION DURATION
10X
INCREASE IN LEADS
Major Tom is a true strategic partner and dedicated time to understand our business and our customers. They came to the table with great recommendations and we’re already seeing the site drive quality leads.
Mark Simpson, Layfield Group
VP of Technical Services & Product Development
They were pivotal in achieving our vision of the mobile-first, user-friendly, structurally sound, bilingual, and scalable site.
Jeanette LeBlanc, The Little Potato Company
Digital Content Manager
Not only has organic traffic increased, but there has also been overwhelmingly positive feedback regarding the website's new look.
Roxane Leigh, Montigo
Marketing Manager
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