Orkin, as the number one pest and wildlife control service in Canada, has protected homes and businesses for over 65 years. With award-winning training, their technicians help you remove unwanted pests and stop them from returning. They have pest control down to a science.
The Challenge
Orkin's website was so vast that users were getting lost and disoriented. From an SEO-perspective, the depth worked well, but it sacrificed an intuitive user experience. Orkin hired Major Tom to help organize and simplify their website and then implement a national campaign. This strategy increased their digital lead volume and revenue — keeping them at number one in their market.
The Solution
The first step was to reorganize and design their website, making it user-friendly while streamlining conversions. To do this, we took a mobile-first approach with accessibility front-of-mind. We then implemented a digital ad strategy that used hyperlocal ad targeting and various dynamic ads to further customize the user experience.
The Results
A new website combined with a hyperlocal digital ad strategy put the user experience at the forefront for Orkin. See how much it helped:
50%
INCREASE IN YEAR-OVER-YEAR LEADS
29%
DECREASE IN COST-PER-LEAD
54%
INCREASE IN COMPANY REVENUE
Not only has organic traffic increased, but there has also been overwhelmingly positive feedback regarding the website’s new look.
Roxane Leigh, Montigo
Marketing Manager
Major Tom is one of the top agencies in all of North America. Our experience has always been extremely positive.
Josh Glow, Gryd
Managing Director
I would highly recommend working with Major Tom for your digital marketing needs!
